Rawmotion is a leading sports data service and real-time tv graphics provider for live sports productions in all parts of the world. Their premium solutions enhance tv productions for many different sports, turning sports events into the ultimate fan experience and increasing audience reach and engagement. Alexander Dörr, founder and CEO of Rawmotion, tells us more about the use of real-time data to enhance story telling of the broadcast.
As part of its collaboration with Velon, owner of the data and the global system by which it is produced, and the organizer of the Tour of Norway, Insiders worked with Rawmotion, reponsible for the integratation of real-time data and live TV graphics. Rawmotion developed custom middleware and a control application specifically designed to provide TV graphics for road cycling events.
“The modular concept of our solution allows us to integrate easily with different data providers. For Tour of Norway, we integrated data from 3 different partners: including Velon, the performance data provider. “
What has been your experience with Insiders’ devices during the Tour of Norway?
We worked with Velon, which uses Insiders hardware and cloud-based middleware to provide real-time data on athlete performance, and its solution provides a different perspective and interesting context for the viewers at home. It enhances the storytelling in the broadcast and gives us additional angles to work with.
Integration with the Insiders data platform was straight-forward and the latency of live data coming in from the trackers was very low in areas with good mobile coverage. Due to analysis of the mobile coverage on the stages, we knew in advance where to expect good data and were able to plan accordingly.
What are the most important features a tracker should have?
A GPS tracker for live sports production must be light-weight, reasonable form-factor (size) and great connectivity. Even more so, the cloud platform processing the tracker data must be optimised for low-latency applications.
How do you think the behaviors of viewers who consume live sports have changed in recent years, and how will real-time data help support this change?
In the consumer sector over the past ten years, viewers have learned to use various kinds of online live data apps to analyse their own performance and progression and consumers are expecting to get the same experience from watching live sports. The additional data really helps to provide additional context and background information for viewers and fans. There is a strong desire to understand whats happening and get more in-depth information, it creates more exciting experiences and also allows fans to compare themselves with their heroes. »
Alexander Dörr
Founder and CEO
→ Discover Rawmotion
Rawmotion is a leading sports data service and real-time tv graphics provider for live sports productions in all parts of the world. Their premium solutions enhance tv productions for many different sports, turning sports events into the ultimate fan experience and increasing audience reach and engagement. Alexander Dörr, founder and CEO of Rawmotion, tells us more about the use of real-time data to enhance story telling of the broadcast.
As part of its collaboration with Velon, owner of the data and the global system by which it is produced, and the organizer of the Tour of Norway, Insiders worked with Rawmotion, reponsible for the integratation of real-time data and live TV graphics. Rawmotion developed custom middleware and a control application specifically designed to provide TV graphics for road cycling events.
“The modular concept of our solution allows us to integrate easily with different data providers. For Tour of Norway, we integrated data from 3 different partners: including Velon, the performance data provider. “
What has been your experience with Insiders’ devices during the Tour of Norway?
We worked with Velon, which uses Insiders hardware and cloud-based middleware to provide real-time data on athlete performance, and its solution provides a different perspective and interesting context for the viewers at home. It enhances the storytelling in the broadcast and gives us additional angles to work with.
Integration with the Insiders data platform was straight-forward and the latency of live data coming in from the trackers was very low in areas with good mobile coverage. Due to analysis of the mobile coverage on the stages, we knew in advance where to expect good data and were able to plan accordingly.
What are the most important features a tracker should have?
A GPS tracker for live sports production must be light-weight, reasonable form-factor (size) and great connectivity. Even more so, the cloud platform processing the tracker data must be optimised for low-latency applications.
How do you think the behaviors of viewers who consume live sports have changed in recent years, and how will real-time data help support this change?
In the consumer sector over the past ten years, viewers have learned to use various kinds of online live data apps to analyse their own performance and progression and consumers are expecting to get the same experience from watching live sports. The additional data really helps to provide additional context and background information for viewers and fans. There is a strong desire to understand whats happening and get more in-depth information, it creates more exciting experiences and also allows fans to compare themselves with their heroes. »
ALEXANDER DÖRR
FOUNDER AND CEO
→ Discover Rawmotion