Interview: Lionel Yersin and Julien Moix talk about Insiders.
Lionel Yersin and Julien Moix founded ASI (Advanced Sport Instruments) in 2012 from a passion of sports and technology. In 2018, their product FieldWiz became the first wearable to be certified by FIFA for official matches. Last year there were 10 users of ASI sensors among the medal winners of the Swiss Olympic team. Their goal has always been to improve their products again and again in order to better support the teams and athletes in their success. Today, with Insiders, they want to become the reference performance sparring-partner to push sport participation and engagement in this fast-transforming world
For you, what is Insiders all about?
With Insiders, we wanted a brand that better illustrated our vision of actionable tracking data in sports and beyond (eHealth, eSafety…).
We like to summarize that Insiders brings you information that you and others don’t have, to give you a competitive advantage. It also reflects our evolution towards mixed reality or new projects to bridge the gap between virtual and reality.
What do you want to achieve with Insiders?
We are ambitious and we will push Insiders as far as we can. The aim is that Insiders becomes the reference performance sparring-partner delivering actionable data to push sport participation and engagement in a fast-transforming world.
Insiders’ brand identity had to live up to the reputation of our clients, and so this new brand is also a statement for us to become not only the best solution, but a renowned brand to support our mission.
What are the next big steps?
This year will mark the entry in major endurance sport events as well as the realization of the convergence of performance data and fan-engagement with amazing projects in the pipeline. We are also working hard to bring elite solutions to the mass with innovative business model.
We can also name the launch of initiatives with virtual reality. We see the close future with bridges between the real world and the metaverse. We believe we are well positioned for this shift.
We are fortunate that in what we do, sky is the limit. On the opposite, we don’t have endless resources, so we have to go step-by-step.
What can we expect from the 2023 year?
In addition to a new brand and important partnership announcements, be prepared to hear from us.
In the coming months we will be delivering our solutions to customers such as INEOS-Grenadier to improve aerodynamic performances, or Super League Triathlon (SLT) and Velon to develop fan-engagement solutions with live data for the second screen and broadcaster.
We’ve been watching the stages of professional races on TV for years now and to see the data we’ve provided being broadcast would be a great testament to our achievements so far.
Stay tuned, we are only at the beginning of an amazing journey.
Lionel Yersin and Julien Moix founded ASI (Advanced Sport Instruments) in 2012 from a passion of sports and technology. In 2018, their product FieldWiz became the first wearable to be certified by FIFA for official matches. Last year there were 10 users of ASI sensors among the medal winners of the Swiss Olympic team. Their goal has always been to improve their products again and again in order to better support the teams and athletes in their success. Today, with Insiders, they want to become the reference performance sparring-partner.
For you, what is Insiders all about? (en comparaison à ASI par exemple)
With Insiders, we wanted a brand that better illustrated our vision of actionable tracking data in sports and beyond (eHealth, eSafety…).
We like to summarize that Insiders brings you information that you and others don’t have, to give you a competitive advantage. It also reflects our evolution towards mixed reality or new projects to bridge the gap between virtual and reality.
What do you want to achieve with Insiders?
We are ambitious and we will push Insiders as far as we can. The aim is that Insiders becomes the reference performance sparring-partner delivering actionable data to push sport participation and engagement in a fast-transforming world.
Insiders’ brand identity had to live up to the reputation of our clients, and so this new brand is also a statement for us to become not only the best solution, but a renowned brand to support our mission.
What are the next big steps?
This year will mark the entry in major endurance sport events as well as the realization of the convergence of performance data and fan-engagement with amazing projects in the pipeline. We are also working hard to bring elite solutions to the mass with innovative business model.
We can also name the launch of initiatives with virtual reality. We see the close future with bridges between the real world and the metaverse. We believe we are well positioned for this shift.
We are fortunate that in what we do, sky is the limit. On the opposite, we don’t have endless resources, so we have to go step-by-step.
What can we expect from the 2023 year?
In addition to a new brand and important partnership announcements, be prepared to hear from us.
In the coming months we will be delivering our solutions to customers such as INEOS-Grenadier to improve aerodynamic performances, or PTO and Velon to develop fan-engagement solutions with live data for the second screen and broadcaster.
We’ve been watching the stages of professional races on TV for years now and to see the data we’ve provided being broadcast would be a great testament to our achievements so far.
Stay tuned, we are only at the beginning of an amazing journey.