Last week, Insiders came to life: a new look but also new ambitions for the company. 150 guests from all over the world gathered at the Olympic Museum to celebrate the past but also the future of Insiders. The event also showed the evolution of the company by presenting new projects and products. For you, we have summarized the 5 most important information to remember:
1. Advanced Sport Instruments is now Insiders
Insiders was born out of a desire to modernize the brand and address outdoor sports by providing more accurate tracking and performance measurement solutions for football, cycling, triathlon, skiing, biathlon, field hockey, running and more.
« The new Insiders identity is symbolic of our position at the cutting-edge of the sports data experience delivering actionable data to push sport participation and engagement in a fast-transforming world. »
2. The company is working on new developments, including improvements to some of its sensor features, its own fan engagement platform and projects with virtual reality
The team is currently working on the new Insiders platform. The goal of this platform is to enable second-screen fan engagement applications, broadcast interfaces, VR solutions and much more.
The platform will work with the precise data captured by our sensors and thanks to our algorithms, the aggregated data will be displayed on the platform in near real time as well as in replay.
Another feature we are working on that will mark a big step in the world of sports technology is the ability to have an immersive experience of the athlete’s eyes in real time and at a distance through virtual reality. This will go with the improvement of some features of the sensor to make it more suitable for endurance sports. Stay tuned…
3. INEOS-Grenadiers Cycling Team, Super League Triathlon and FIFA will be one of the big projects of Insiders in 2023
This year Insiders will provide equipment for the famous INEOS-Grenadiers cycling team. The team has an unmatched record of Grand Tour success and has now chosen Insiders to help track and measure its rider and system performance.
Other important news includes a partnership with the Super League Triathlon (SLT) to develop second-screen broadcasting and engagement, a project for which Insiders will equip 100% of the Giro d’Italia peloton in 2023.
Finally, for the second time, Insiders will partner with FIFA to provide its technologies to The Innovation Hub in China.
4. A new CEO onboard!
The event was the perfect opportunity to introduce the newly appointed CEO Julie Royer who is joining Insiders from The IRONMAN Group.
« I’m delighted to be joining the company at such an exciting time, I see my role as an enhancer of the current dynamic and providing a solid governance to support the growth and celebrate the successes. Building on the current solutions, our aim is to develop our very own platform where tracking mixed with enriched data leads to an immersive experience for viewers and fans. Our ambition is to equip 1200 races and 1m athletes by 2027. »
5. Capital investment: it is still time to be part of the journey
Following our successful round in 2022, (with lead investor MICA Ventures), we are opening up an additional round to accelerate the Insiders success story, convert our current pipeline, deploy the new endurance outdoor solution and bring Insiders VR solutions to market. If you want to be part of the Insiders journey, get in touch!
Last week, Insiders came to life: a new look but also new ambitions for the company. 150 guests from all over the world gathered at the Olympic Museum to celebrate the past but also the future of Insiders. The event also showed the evolution of the company by presenting new projects and products. For you, we have summarized the 5 most important information to remember:
1. Advanced Sport Instruments is now Insiders
Insiders was born out of a desire to modernize the brand and address outdoor sports by providing more accurate tracking and performance measurement solutions for football, cycling, triathlon, skiing, biathlon, field hockey, running and more.
« The new Insiders identity is symbolic of our position at the cutting-edge of the sports data experience delivering actionable data to push sport participation and engagement in a fast-transforming world. »
2. The company is working on new developments, including improvements to some of its sensor features, its own fan engagement platform and projects with virtual reality
The team is currently working on the new Insiders platform. The goal of this platform is to enable second-screen fan engagement applications, broadcast interfaces, VR solutions and much more.
The platform will work with the precise data captured by our sensors and thanks to our algorithms, the aggregated data will be displayed on the platform in near real time as well as in replay.
Another feature we are working on that will mark a big step in the world of sports technology is the ability to have an immersive experience of the athlete’s eyes in real time and at a distance through virtual reality. This will go with the improvement of some features of the sensor to make it more suitable for endurance sports. Stay tuned…
3. INEOS-Grenadier Cycling Team, Super League Triathlon and FIFA will be one of the big projects of Insiders in 2023
This year Insiders will provide equipment for the famous INEOS-Grenadier cycling team. The team has an unmatched record of Grand Tour success and has now chosen Insiders to help track and measure its rider and system performance.
Other important news includes a partnership with the Super League Triathlon (SLT) to develop second-screen broadcasting and engagement, a project for which insiders will equip 100% of the Giro d’Italia peloton in 2023.
Finally, for the second time, Insiders will partner with FIFA to provide its technologies to The Innovation Hub in China.
4. A new CEO onboard!
The event was the perfect opportunity to introduce the newly appointed CEO Julie Royer who is joining Insiders from The IRONMAN Group.
« I’m delighted to be joining the company at such an exciting time, I see my role as an enhancer of the current dynamic and providing a solid governance to support the growth and celebrate the successes. Building on the current solutions, our aim is to develop our very own platform where tracking mixed with enriched data leads to an immersive experience for viewers and fans. Our ambition is to equip 1200 races and 1m athletes by 2027. »
5. Capital investment: it is still time to be part of the journey
Following our successful round in 2022, (with lead investor MICA Ventures), we are opening up an additional round to accelerate the Insiders success story, convert our current pipeline, deploy the new endurance outdoor solution and bring Insiders VR solutions to market. If you want to be part of the Insiders journey, get in touch!